The pride shop is
mostly for us, the players, rather than the cats but some may relate to the experiences (you will need to scroll down a bit for the answer).
Ultimately it's up to the player how their cats identify. Some may give their cats genders even beyond wind (especially if they are based on their OCs or characters from media) and so they may end up straight in their own lore. I have a few cats that are based on female OCs, and they are all either south, trade, or north wind, so it doesn't really mean anything.
In terms of sticking completely to not-cat lore, it's not really a good comparison, though, as straight/heterosexuality imply an "opposite" — there are four winds, so who is truly opposite? What combination of North/South, North/Trade, North/Null, South/Trade, South/Null, or Trade/Null count as "opposite"? Their system does not lend well to the terms that humans on real-earth use. I do agree with the above statement of asking if the number 8 is blue (barring synesthesia, of course; it may in fact be blue to someone!).